DISTRIBUTORS PACK

perfection in every strand

Making the world's finest carbon bikes

We are delighted to launch ‘PERFECTION IN EVERY STRAND' – a stunning film that uncovers the process behind the world’s finest carbon bikes.

We use two unique processes in the creation of our frames. Braided Carbon Structures (BCS) - the weaving of dry carbon fibres and Resin Transfer Molding (RTM) - the fixing of the fibre into a light and strong frame. This film and supporting social media content shows the cycling audience the unparalleled quality and expertise of our bikes.

Below you can find everything you need to launch the campaign and inspire your customers.

If you have any questions please email:
Paolo Mion - paolo.mion@timebicycles.com

LAUNCH PLAN & TIMINGS

WEEK 1

13.12.21 – 19.12.21

Launch of the full film on Monday 13 Dec.
Distribution of Resin Transfer Molding (RTM) content

WEEK 2

20.12.21 – 26.12.21

Distribution of Braided Carbon Structures
(BCS) content

WEEK 3

27.12.21 – 02.01.22

Distribution of TIME's Made in Europe and sustainability content

WEEK 1 – CONTENT SCHEDULE & DOWNLOADS

IMPORTANT NOTICE
The full 'PERFECTION IN EVERY STRAND' film will be launched on Monday 13th December by us.
Please do not post the full film until we have done so.

13.12.21 (08.00 CET)
Posting of 'PERFECTION IN EVERY STRAND' film

14.12.21 (08.00 CET)
RTM POST 1 - Animated diagram showing the RTM process

16.12.21 (08.00 CET)
RTM POST 2 - Short film explaining the RTM process

17.12.21 (08.00 CET)
RTM POST 3 - Carousel of still images

download the FULL film
download
POST ON 14.12.21
RTM POST 1
DOWNLOAD CONTENT
POST ON 16.12.21
RTM POST 2
DOWNLOAD CONTENT
POST ON 17.12.21
RTM POST 3
DOWNLOAD CONTENT

WEEK 2 – CONTENT SCHEDULE & DOWNLOADS

20.12.21 (08.00 CET)
BCS POST 1 - Animated diagram showing the BCS process

21.12.21 (08.00 CET)
BCS POST 2 - Short film explaining the BCS process

23.12.21 (08.00 CET)
BCS POST 3 - Carousel of still images

POST ON 20.12.21
bcs POST 1
download content
POST ON 21.12.21
bcs post 2
download content
POST ON 23.12.21
BCS POST 3
download content

WEEK 3 – CONTENT SCHEDULE & DOWNLOADS

27.12.21 (08.00 CET)
MADE IN EUROPE POST 1 - Made in Europe short film

29.12.21 (08.00 CET)
MADE IN EUROPE POST 2 - Re-using materials short film

01.01.22 (08.00 CET)
MADE IN EUROPE POST 3 - Carousel of still images explaining TIME's approach to sustainability

POST ON 27.12.21
MADE IN EUROPE post 1
download content
POST ON 29.12.21
MADE IN EUROPE post 2
download content
POST ON 01.01.22
MADE IN EUROPE POST 3
download content
press release
download the press release
download